This guy's wife left him after 12 years, and she didn't take her wedding dress with her. Then his sister-in-law joked that he could find 101 uses for an old wedding gown and myexwifesweddingdress.com was born. Since she's his EX-wife, he is less than respectful to this garment of love:
Jumprope (skip to about halfway)
Gas cap for his car
He's only on #19, so I'm sure there will be some even crazier uses suggested as his site gains popularity.
Have a great weekend!